AI Business Consultant

5 Growing Wellness Trends in 2023 and 2024

1 September, 2023


Wellness – it's everywhere you look, from the food on your plate to the tunes in your ears, even down to the very walls that surround you. For today's consumers, wellness isn't just a buzzword; it's a lifestyle. The wellness market is estimated to reach 1.5 trillion dollars, and in this article, I will discuss its hottest trends. Let's start!


1. Food & Supplements for Immunity Leading the Charge


The pandemic unleashed a frenzy for anything immune-boosting. And while the demand has softened slightly in 2023, this is a realm that still demands our attention.



Wellness Trends 2023

People are still going all in on immune health. Over half of Americans are making it their mission to fortify their defenses against diseases. The go-to tools? Diet and supplements.


An impressive 50% of folks are turning to wholesome foods for a natural wellness boost.


Enter the mushroom – a humble veggie with a $19 billion market forecast by 2025.


"Mushroom liquid" searches have surged by 96% in five years, and So Good So You is cashing in. Their immunity blend, "powered by mushrooms," features shiitake, maitake, and reishi mushrooms, renowned for helping manage stress, achieving balance, and improving gut health.




Wellness Trends 2023

Adaptogens, mushrooms, and wellness – a perfect trio.


But that's not all. People are stocking up on supplements like never before.


The immune health supplements market hit a whopping $18.22 billion in 2020, set to soar to $31.5 billion by 2028.


ADM, a nutrition giant, reveals that nearly 80% of consumers deem supplements vital to their overall health. Zinc supplements, in particular, are riding the immune health wave, projected to grow at nearly 9% through 2028.


Supplements – the secret sauce for a fortified immune system.


In a world where wellness is king, IV therapy and immune-boosting solutions are taking center stage, creating a sea of opportunities for businesses to ride the wellness wave.


So, whether you're sipping mushroom elixirs or getting your vitamins through a drip, one thing's clear – the wellness revolution is here to stay.


2. Sound Healing is a Melodic Path to Wellness


Sound and music therapy might trace its roots back to ancient Greece, but in recent times, sound healing has become the new wellness sensation.


Healing through harmony.


In a nutshell, sound healing harnesses the power of various sounds – think specific beats, soothing tones, gongs, singing bowls, and chimes – to induce relaxation and, as many proponents claim, genuine healing.



Wellness Trends 2023

The symphony of wellness.


Scientific research has backed up these claims, revealing that sound healing effectively dials down tension and elevates moods. But some sound healing enthusiasts take it even further, suggesting that these techniques can realign the body on three crucial levels: emotional, physiological, and psychological.


Sound healing goes deep.


Notably, big-name companies like Google, Nordstrom, and Dove have jumped on the bandwagon, offering virtual "sound baths" for their employees. It's a process where therapists immerse individuals in a cocoon of sounds as they recline and unwind.


Corporate harmony through sound.


The numbers speak volumes, with searches for "frequency healing" soaring by more than 326% in the last five years.


Frequency healing strikes a chord.


The Global Wellness Institute identifies nine sub-trends within sound healing, predicting that sound wellness will resonate across everything from architectural design to healthcare to emotional well-being.


Sound is the future of wellness.


3. Supplements Sleep Savior


In 2021, a whopping 50% of Americans set their sights on enhancing their sleep, a top-tier mental health priority, as revealed in a Nature Made-sponsored study. The shocker? A staggering 74% would pick a good night's sleep over a job promotion.



Wellness Trends 2023

Sleep is the new wealth.


In response, the sleep-deprived masses are turning to sleep support supplements. Life Extension, a vitamin and supplement supplier, disclosed that a staggering 82% of folks are on the hunt for sleep-improving elixirs.


Melatonin Mania


Amazon's September 2021 report spilled the beans – sleep supplement sales were soaring, clocking in at a 55% year-over-year increase. And the star of the show? Melatonin, the natural sleep aid that's taking the stage. A 2021 survey showed over a third of the population was already embracing it.


Melatonin's the sleep hero.


With people shopping for "melatonin gummies" skyrocketing by 500% in five years, wellness maestro OLLY saw an opportunity. They offer a lineup of eight sleep supplements, including kid-friendly options.


Tech Takes a Nap


But for those with deep pockets, tech-infused slumber is all the rage. Eight Sleep is leading the charge with its "sleep fitness" gadgets, marrying technology and quality rest. Their mattress rocks thermoregulation, sleep tracking, and biofeedback wizardry, delivering 20% more deep sleep and a 30% reduction in tossing and turning.


So, whether you're popping pills or snuggling up to smart mattresses, the quest for a good night's sleep is getting more innovative by the minute. Sweet dreams, indeed!


4. Plant-Based Eating is ever Growing Movement


Over the past 15 years, plant-based eating has exploded from 290,000 enthusiasts to a whopping 9.7 million devotees. That's a staggering 350% increase in just five years.


Plant power is on the rise.


Almost half of today's consumers are on the lookout for "plant-based" goodies. The quest for clean, wellness-boosting foods is particularly popular among Gen Z and Millennials, and they're willing to pay for it. Plant-based food sales hit a record high of $7.4 billion in 2021, growing by 6.2%.


Plant-Based Diets: Trending Big


Several plant-based diet trends are fueling this movement. The Pegan Diet, a fusion of veganism and Paleo, champions a 75% plant, 25% sustainable protein balance. Flexitarianism and reducetarianism advocate a similar concept – mostly vegetarian, with occasional meat indulgences. Whole Foods even featured it on their 2022 food trends list.


Wellness Trends 2023

Plant-based diets are here to stay.


Plant-Based Business Boom


Plant-based food companies are cashing in big time. In 2021, an impressive 13 funding rounds for these companies raked in over $100 million each. Take Eat Just, for example – they secured a cool $200 million in early 2021, with backing from the Qatar Investment Authority and Vulcan Capital.


5. Wellness Starts at Home


Health and wellness have invaded our living spaces. The American Society of Interior Designers tagged "health and wellness" as a top design trend for 2022. Clients can't get enough of spaces that promote mental and physical well-being.


Home sweet wellness.


Infrared saunas are heating up the wellness-at-home scene. One St. Louis spa outfit reported a near doubling of orders since the pandemic's onset. These saunas use gentle radiant heat, hovering between 100°F and 150°F, to promote circulation, muscle recovery, joint pain relief, and stress reduction.


Sweat it out at home.



Wellness Trends 2023

Creating dedicated spaces for meditation and mental health is another burgeoning trend. Picture "emotional escape rooms" and "meditation corners" taking center stage. Search terms linked to meditation and emotional wellness even made Pinterest's trend list for 2022.


Wellness Trends 2023

Mindfulness at home is the new zen.


Reports reveal that a staggering $130 billion of the global construction market is now dedicated to creating living spaces that prioritize wellness in their design aesthetics and materials.


Building for wellness is big business.


Even real estate giant Zillow chimes in, confirming the trend. Their data unveils that homeowners who include a meditation room in their abode can beef up their selling price by a tidy 2%.


A Wellness Revolution


So, there you have it – a snapshot of the key wellness trends to watch.


Wellness is the new wealth.


The numbers speak for themselves. Consumers are prioritizing their emotional, physical, and mental well-being like never before. They're opening their wallets wide for products that promise to enhance their wellness journey.


Investing in wellness pays dividends.


The winning formula? Companies that zero in on these consumer needs and roll out solutions that deliver tangible results are poised for success.


Wellness is the path to victory.


Stay tuned for more exciting developments in the ever-evolving world of wellness.

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