AI Business Consultant

7 Fitness Trends Shaping 2023 and 2024

16 October, 2023


Discover the hottest fitness trends for 2023. I've rounded up the most popular trends in the world of fitness that are gaining traction across the web.



1. Wearable Tech Boom


Wearable tech is taking the world by storm, with global spending on these devices reaching around $90 billion in 2022. This trend aligns with the long-standing "quantified self" movement, where people use wearables to track their physical activity, sleep patterns, heart rate, and overall wellness.


Smart Features


Some wearables, like the Apple Watch, go a step further with features like electrocardiograms.



Fitness Trends 2023 and 2024

The Future of Fitness Wearables


Fitness wearables are evolving in exciting ways. They are becoming more powerful, collecting detailed biometric data.


Next-Gen Fit Tech


Companies like WHOOP and Oura are at the forefront of this evolution. WHOOP monitors daily effort and recovery, offering insights for optimal performance. On the other hand, Oura is a ring that tracks fitness, stress levels, and sleep, providing a comprehensive wellness overview.


Step-Counting on the Rise


The popularity of fitness trackers like Fitbit and the Apple Watch has led to more people tracking their daily steps. Under desk treadmills make it easy to meet step goals, even when fitting in a full workout is a challenge.



2. Biohacking on the Rise


Biohacking, the science-backed way to enhance your body and mind, is gaining popularity. It's all about using diet, exercise, mindfulness, tech, or drugs to boost performance. This trend has been growing for years, but it's accelerating.


Why the Surge?


Two key factors are driving this surge.


Advancing Technology


Cutting-edge tech like continuous glucose monitors and implantable sensors are making biohacking more accessible. For example, Auvon use cutting-edge test strips enzymes for blood glucose measurements to ensure that the test results quality.


Healthcare Shift


Natural biohacking methods, once seen as mere hobbies, are now prescribed to improve health.


Innovative Solutions


Companies and startups offer advanced dietary supplements and nootropics, also known as "smart drugs." These are no longer just for mental enhancement but are also used to enhance physical fitness.



3. Home Gyms on the Rise


Home gyms were a slow fitness trend until 2020 when they saw a massive spike, mainly due to lockdowns. The fitness industry, including gyms and health studios, saw a decline of nearly $5 billion in revenue between 2019 and 2021. Even as health clubs have reopened worldwide, the home gym trend is likely here to stay, benefiting home workout equipment retailers like Rogue Fitness.


Trend Spotlight – Under Desk Treadmills


As people seek to balance health and a busy lifestyle, Under-the-desk Treadmills have gained popularity. The blurring of work and leisure time and the aspiration to stay active have made products like under-desk treadmills more acceptable, especially for remote workers.



Fitness Trends 2023 and 2024

The High-Tech Home Gym


High-tech home fitness equipment is gaining momentum. Peloton's exercise bike, with its large touchscreen for streaming video spin classes, is a notable example. It comes with an additional monthly subscription fee of $39.


Zwift is a similar concept, allowing you to use your existing bike and engage in multiplayer video games using real-world pedaling. To use it, attach your bike to a smart trainer, set up the Zwift app, and start competing with friends online.



4. The Recovery Equipment Boom


In the past, exercise recovery was all about "rest." But new research has shown that rest is just part of the equation, leading to a growing market for exercise recovery equipment.


The Massage Gun Trend


One exciting product in this category is the Massage gun. These devices use powerful pulses on specific body areas, claimed to reduce recovery time and release tight knots. Theragun pioneered massage guns, but new players have entered this space.



Fitness Trends 2023 and 2024

Vibrating Rollers for Enhanced Recovery


Vibrating rollers are another hot product in the recovery equipment niche. They're like traditional foam rollers but with vibration. Research in the International Journal of Sports Physical Therapy has found that foam rollers aid recovery. Adding vibration to these rollers makes loosening tight muscles more effective.



5. Outdoor Workouts & Retreats


In 2023, expect a surge in outdoor activities. More people are likely to be engaging in outdoor exercises like walking, practicing Yoga in parks, or joining wellness retreats. The trend also extends to activities like kayaking, hiking, cross-country skiing, and sports.



Fitness Trends 2023 and 2024

Nature-Friendly Brands


More brands are embracing the outdoorsy lifestyle by offering suitable clothing and products. This sentiment stems from people's desire for natural vitamin D and fresh air as they engage in outdoor workouts.



6. Rise of VR Workouts


With the growing prominence of the metaverse, we most likely to see a surge in people turning to VR technology for their workouts. The hashtag #vrworkouts is already trending with over 2 billion views on TikTok, indicating its rising popularity.


VR Headset Adoption


Neiman anticipates that VR headsets like Meta, Oculus, and Valve Index will witness increased adoption in 2023. If you've ever dreamt of throwing punches on a virtual volcano in Iceland while exercising in the metaverse, now is the perfect time to invest in a headset.



Fitness Trends 2023 and 2024

Immersive Fun


While some might have been skeptical of wearable VR headsets in the past, the immersive experience, apps, and workouts are changing minds. Virtual reality workouts offer a unique and enjoyable fitness experience, but remember, you'll need some workout space.


As the price of headsets continues to drop, VR workouts are set to become even more popular in 2023 and beyond.



7. HITT Workouts: A Fitness Staple


High-Intensity Interval Training (HIIT) has been a staple in fitness routines for generations, and recent years have seen a surge in research interest.


Affordable and Effective HIIT Gear


The best gear for HIIT doesn't have to break the bank. HIIT is not a passing trend; it's a well-established and effective method to improve fitness, overall health, and achieve a strong, lean body. Unlike bulky gym machines and weight benches, compact tools like the Vinsguir ab wheel roller offer portability, allowing you to exercise anywhere, be it at home, the office, the gym, or outdoors.



Fitness Trends 2023 and 2024

Shaping the Future of Fitness


That concludes our overview of the top fitness industry trends for the next 3-4 years. The fitness world has always been dynamic, but with technology playing a more significant role, these changes are occurring at an even more rapid pace.


As fitness clubs adjust to a post-pandemic world and fitness programs embrace high-tech solutions, it's an exhilarating time to be part of this evolving space. Stay tuned for more exciting developments!

AI & Business Trends Newsletter

Contact Me

Get in Touch

Let's uncover the insights hidden in your data - get in touch today to start the conversation about the power of data science for your business.